The Botswana Tourism Organisation (BTO) will embark on a marketing and promotional tour Themed “Botswana Live”, around Botswana to provide travellers with an experience on insights of Botswana as a tourist destination. This platform is a promotional activity, which will enable BTO to showcase product ambiance to travellers.

The Live Tour is aimed at promoting tourism growth in Botswana; promote sustainable tourism products & services and to increase awareness of the diverse product offering. It has also presented an opportunity to effectively package Botswana with the purpose to capture, inspire and entice travellers as well as ensuring the destination’s presence on the global space.